When you have limited time, you become clearer on what exactly you need to do everyday.
When you have this illusion that you have a lot of time, you become counter productive.
So you decide you're going to work on based on what you're launching.
You gotta be in a launching mode every month or every week because if not, you'll become complacent and productivity will go down.
And that is something you want to avoid.
You want to avoid suffering from the "Parkinson's Law"
Parkinson's Law was coined by Cyril Northcote Parkinson, a famous British historian and author, in 1955. He first appeared in an opening line in an article for The Economist and later went on to write, Parkinson's Law: The Pursuit of Progress.
The Definite of Parkinson's Law states that - work expands to fill the time available for it's completion - meaning if you give yourself a week to complete an hour task, then psychologically, the task will increase in complexity and become more daunting so as it fill it up the week.
You may not even fill the extra time with more work, instead just stress and tension about having to get it done.
By assigning the right amount of time to get to a task, we gain back more time and the task will reduce in complexity to its natural state.
If you were given a minute to complete the task, you would make it simple enough to complete it in a minute.
The law works because most people simply give more time for a given task than they should. People don't realized how fast a task can be completed until they test this principle.
What you want to do is to make a list of task, and divide them up by the amount of time it takes to complete them. Then give yourself half that time to complete each task. You have to make that time limit as crucial like any other dateline. See your datelines as unbreakable.
We have to beat the clock as if it were our opponent, without taking shot-cuts or produce low quality work.
This is one of hardest obstacle for people who are working for themselves because they don't know how much time to give themselves to complete a task.
So one way to get work done as an entrepreneur is not to break down your work by task but by activity instead.
You can do a activity calendar segmentation.
So eg. if you are suppose to do research in 12pm-2pm, you would do all the research in those 2 hours.
And then another 2 hours could be writing social post or blogs.
So you sort them out by activities rather than by task.